- Social Selling by Erudite
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- Ugly girls don't belong on LinkedIn
Ugly girls don't belong on LinkedIn
Ugly people are at a disadvantage when selling on LinkedIn. Data shows that blonde females between 18-30 have the highest response rates and can book 4X-7X more meetings simply for their looks.
You read that title correctly.
Ugly girls don’t belong on LinkedIn.
Same applies to boys.
If you’re ugly, please don’t be mad at me.
I’m not exactly Prince Charming myself. The last time I was the best looking guy in a room was back in my 3rd grade chess club (and there were only 4 of us).
So please, before you get upset, let me explain.
I have a friend. This friend runs over 300 fake LinkedIn accounts. And every account is designed to do ONE thing – book meetings in DMs.
My friend has more data than anyone in the world about social selling. While most sellers are worried about the words they use in their messaging or the perfect outbound cadence, he’s worried about being hot.
His exact words to me: “My pretty blonde accounts book 4X-7X more meetings than anyone else.” This is gross, I don’t like it, but it’s true.
If you leave with anything from this newsletter, it’s that image unfortunately does matter while social selling.
Make your PFP pretty!
Respectfully,
James Hanzimanolis
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