"Likes ain't cash"

JK Molina, the guy who runs marketing over at Tweet Hunter and has built a massive brand on X, has a phrase we all say to each other in the digital marketing community: "likes ain't cash." Most LinkedIn and X influencers optimize for virality... but this is a mistake.

James Hanzimanolis
May 21, 2025

Most ghostwriters are charlatans; blood-sucking, money hungry ghouls who cheat social media.

JK Molina is one of my favorite creators. He’s been on “money twitter” before it was coined “money twitter.” Legit, underground digital marketers know him. And if you’re asking, “who’s JK Molina?” then keep reading.

“Likes Ain't Cash”.
It's the philosophy I built my business on.
It started in 2022 when I built a big audience but the income didn't match.
It was taxing and, frankly, embarrassing. So I pivoted...
— JK Molina (@OneJKMolina)
2:31 PM • May 13, 2025

He’s known for his popular quota, “Likes ain’t cash.”

I’m subscribed to this. Likes are not cash. But those blood-sucking ghostwriters I told you about will tell you otherwise.

Likes can be great. More likes means more reach. More reach means more opportunity. With that being said, the sales rep who scores 300 daily likes from memes isn’t exactly crushing it, especially when you compare them to the founder of a not-so-hot startup with 50 daily likes from building in public content.

Generic, viral content is only good for your ego.
It won’t bring in the big bucks.

Respectfully,
James Hanzimanolis

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