How I book 10+ meetings on X (Twitter) each week

In partnership with

Whenever I tell people that half my business comes from Elon’s X (formerly Twitter), I get strange looks. Some people think it’s a joke.

“My users aren’t on X. They are on LinkedIn.”
This is rarely true.

Your prospects are often under anonymous account. Or their accounts look abandoned. Don’t be fooled – most of them are using their accounts, even if it’s just for lurking.

I’m going to break down my entire process.

1. Growing your account

2. Finding accounts to target

3. Automation software

Growing your account

Yesterday, I did an audit on a friend’s account. He wanted to know why he wasn’t growing despite publishing great content.

If you’re under 100 followers, spend 30-90 minutes engaging with other creators in your space. This means commenting, sending private messages, and quote RTs.

General rules to follow:

1. Be authentic in your comments and only engage on pieces you have strong opinions about (NO auto-engage tools, no AI comments)

2. Try engaging with accounts 3-5X bigger than you; you’ll absorb some of their followers as you build a relationship

3. Post once a day minimum (even if it’s just a QT)

Finding accounts to target

X Pro (formerly TweetDeck) is an X-powered tool included in your premium subscription.

It allows you to create multiple side-by-side X feeds. Each feed is custom and can be something different; keyword searches, posts from a curated list of users, hashtags, etc.

If you want to engage with a specific audience during your 30-90 minute engagement sessions, this is the easiest way to do it.

It’s also the fastest way to find accounts in your ICP.

Example: Imagine you ran a payment processor that competes with Stripe

Column one:
Replies from @Stripesupport - now you have a feed of users directly complaining to support

Column two:
Keyword search: “Stripe” AND “Sucks”
Now you have a feed of users posting about how their experience with Stripe sucks

Column three:
Posts from your top 10 prospects
You’ll get first dibs when they are looking for an alternative

Automation software

There are 2 pieces of tech I highly recommend:

1. Tweet Hunter - scheduling & lead magnets

2. TweetDM - Reply to DMs at hyperspeed

Tweet Hunter

Lead magnets are posts designed to attract leads in your ICP. Most lead magnets have a free resource (like a lead list, a step-by-step playbook, or free access to a tool).

In this example, I used a lead magnet to attract DocuSign users. We landed over 150 signups from this single lead magnet.

Make sure you enable auto-DMs if you want this to work

Your DM should be simple. It should feel manually written (even though it isn’t).

For this one, I simply said:
“Hey here's the link to try out Signed Ink: http://signed.ink

Are you currently using DocuSign or something similar?”

You want to aim for conversations.
Not direct conversions.

TweetDM

This post got over 50K impressions and 250 engagements.

That means over 250 DMs were sent. Getting through those DMs would take forever.
(Unless you’re using TweetDM).

If you’ve used Superhuman for your email - it’s the same thing. Just for X. Along with some slick sales features.

• Save leads to a CRM

• Reply to messages 65% faster

• Create a pipeline page to track $$$

• Use snippets to quickly send pre-written DMs

Absolutely cracked, must have for social sellers.

Get that bread!
James Hanzimanolis

By the way, today’s newsletter is in partnership with HubSpot.

If you want to see how to use AI inside of HubSpot, click that link below.
(They’ll throw your boy a couple shiny quarters if you do 😉)

Use AI as Your Personal Assistant’

Ready to save precious time and let AI do the heavy lifting?

Save time and simplify your unique workflow with HubSpot’s highly anticipated AI Playbook—your guide to smarter processes and effortless productivity.

Download the free guide today.