- Social Selling by Erudite
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- Ghostwriters are ruining it for themselves...
Ghostwriters are ruining it for themselves...
Everyone’s using GPT to ghostwrite. So I went looking for a writer who could actually think.
I’ve been wanting to hire a writer to help with Erudite. Someone who gets it and can easily write for my clients.
So, I looked around. Talked to some folks.
All of the “ghostwriters” I talked to were clearly using GPT to write all their work.
This poses 2 problems:
1) Hiring is hard because everyone is cheating.
2) Even if I wanted to hire them… why wouldn’t I just use AI myself?

Luke Matthews
Ever see this guy in your feed?
He writes with AI.
And he teaches others how to do the same.
While it pisses me off, I gotta admit…
His content is actually alright. Like pretty damn solid.
But there have been hundreds of copycats doing the same thing.
Copycats who are not pretty damn solid.
After ghostwriting 400+ LinkedIn posts, one thing I’ve learned is even Luke isn’t truly an AI-writer.
He writes with AI.
Then he rewrites without AI.
If you’re thinking about writing for yourself or becoming a ghostwriter, take that advice with a massive truckload of salt.
No one wants to hire AI junkies.
This newsletter was sponsored by Aware.

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