Dead Internet Theory

I’ve never believed in “dead internet theory before.”

If you’re never heard of it before, it’s from an old reddit post that went viral. The post suggests that 60% of the internet is fake.

It’s happening.
Everyone is figuring out how to make content with AI that feels somewhat human.

Nothing is real anymore.

Don’t believe me?
> Go to LinkedIn
> Go to settings
> Change feed to newest instead of most relevant

9/10 posts are clearly written by AI.

You can feel how artificial it all is.
(Even the likes and comments feel fake).

This has been motivating me to use less AI than ever. Especially for content or anything that requires social nuance.

Many of you are thinking about AI wrong.

Using it to write posts or sales emails is weird.
Using it for math or meticulous tasks is sensible.

If you don’t understand that yet, you will soon.

No shortcuts in brand building.

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