Stop overbuilding.

Someone once told me to sell before you build.

I hope that was the right advice. Because we launched an unfinished product.

My co-founder, who built our e-signature tool from scratch, was concerned users would easily churn if the product didn’t meet a certain standard.

**We’re now working through 30+ feature requests and repairs sent from our users

Here’s the thing, though; we would’ve NEVER known about our flaws if they weren’t validated by our users.

Founders want to build the perfect thing.
But they just need to launch it.

1. Build what YOU want

2. Change it for what your users DEMAND

3. Change it for what your users WILL NEED

Anyways, there’s something more important I wanted to cover.

“How can I market an unfinished product?”

I run an agency. It’s called Erudite.

We work with small brand. And if they are getting beat up by big-name competitors, we help them fight back.

We’ve decided to apply my marketing style to signed.ink
We’re challenging DocuSign.

The process:

1. Pick a competitor who is doing something dirty

2. Create content that targets that competitor

3. Position your product on it’s differentiating features

4. Release your product in beta mode & price it at $0

5. Create customer feedback, testimonials, and a user base

We picked DocuSign because of their dirty contract strategy.

**Discount for first 12 months, then charge 4X on credit card

That’s what happened to me. And it happened to a lot of other folks as well.

The easiest way to grow quickly is through lead magnets like the one above.

You can automate DMs with TweetHunter to grow it while you sleep.

Are you building something?
Feel free to reply to this email with any questions you have. Will help however I can.

With love,
James Hanzimanolis