Creating a headline that works

In partnership with

Clichés = boring.

And 90% of LinkedIn users have boring, corny headlines.

“I help marketers decrease their Google ad spend by 20%”
“I help salespeople improve their cold calls with my course”
“I help founders handle their emotions through deep meditation”

This formula of “I help X do Y” is exhausting.
And when it’s time for your buyers to start shopping around… there will be 10 of you with the same exact headline.

Chris Do, the legendary marketer and head of The Futur, once said that the perfect headline contradicts itself in 2 words.

His is great.
Loud extravert.

You could go with Terrified stuntsman, Unhinged therapist, Vegan hunter, or Ice-cold firefighter, for example.

While those rock; I’m not necessarily sold on that.

The secret to the perfect headline is to have something that’s catchy, makes the reader think for 2 seconds, and reflects on your brand.

That’s how I decided mine.

The Mike Tyson of Ghostwriting made perfect sense for me since I only work with challenger brands.

The other half of the headline; Helping Challenger Brand Punch Back gives a clear understanding of who we serve.

Something to think about when you revamp your LinkedIn.

Stop being boring,
James Hanzimanolis

This newsletter is in partnership with PodPitch.

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