Adam Robinson, Alex Hormozi, and GaryV...

I’ve written for 30 tech founders on LinkedIn. And I’ve probably met with over 120 founders since launching Erudite.

When we launched, about 12 months ago, Adam Robinson was dominating LinkedIn.

Naturally, every founder we met with pointed and said “Him. I want to be like Adam. Can you do that for me?”

Fast forward to now:
Everyone is still imitating this style.

But the only one who’s getting away with it is Adam. Everyone else is floating with a handful of likes.

High performing content doesn’t happen by copying others.
It happens after you discover your voice.

Best way to do that is by testing your:
- Aggression
- Sympathy
- Technicality
- Intelligence
- Humor

Talk to your closest friends about this. Ask them how they see you. And start changing your writing style to match that tone.

This newsletter was sponsored by Aware.

One of LinkedIn's many flaws is it's clunky scheduling.
(Some of you probably didn't know you could even schedule posts in LinkedIn... that's how bad the UI is).

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- CRM integration
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It's one of the few LinkedIn tools I'd recommend. A true 10/10.

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