500+ Reddit users laughed at me

How one satirical post got me flamed (and proved I was doing content right).

Author

James Hanzimanolis
May 25, 2025

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A Reddit user with the name NoFalcon3851 put my face on r/LinkedInLunatics. Was it deserved? Probably.

This happened a few months back. It was on Super Bowl Sunday. The post I made was satirical, but no one knew that.

I called Super Bowl viewers lazy. And while they were watching men tackle each other, I was hustling. Since I hate football, this was technically true… I was hustling during the Super Bowl.

The comments were ruthless. And for 5 seconds, I felt like a 7 year old getting bullied in grade school again. Then I realized I got what I wanted.

My good friend Dan Kading, who is a fellow ghostwriter, gave me some advice when I first started: “Your content should attract and repel.”

That’s exactly what happened:
- 95% of LinkedIn yelled at me for that post.
- 5% of LinkedIn clapped and cheered for that post.

Everyone makes this mistake.

Your content is not for everyone. It’s not supposed to be.
Your content is for your tribe; the group of people who share your unique perspectives.

Now, I don’t care if you watch football. It doesn’t make you lazy. It was ragebait. I’m currently watching NBA playoffs while writing this. #GoKnicks

But the content pieces I put out on LinkedIn… the ones about hustle culture, parenthood, running a business, etc. Those ones are authentic. They are the ones that bring in the cash-money. And they come from my 5% audience.

Keep your skin thick,
James Hanzimanolis

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